Word: vitameatavegamin
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...both attractive and funny. You couldn't have her male lead be an urban Latino whose Cuban accent was thicker than a platter of ropa vieja. You couldn't build a story line around a (gasp!) pregnancy. Lucille Ball's contributions to TV's past are so obvious--Vitameatavegamin, the Tropicana Club, the slapstick routines--that it's better to note what this show says about today's future: sometimes the greatest sign of a future classic TV show is that it doesn't look like classic...
...happened somewhere between the clunky premier episode (Lucy Thinks Ricky Is Trying to Murder Her) and her first classic routine, the Vitameatavegamin commercial, in which Lucy gets steadily soused as she keeps downing spoonfuls of the alcohol-laced potion she's trying to hawk on TV. (Watch the spasm that jolts her face when she gets her first taste of the foul brew; it could serve as a textbook for comics well into the next millennium.) I Love Lucy debuted on CBS in October 1951, but at first it looked little different from other domestic comedies that were starting...
...stuffing half of them into their mouths. Seeking to emulate a pioneer woman, Lucy opened an oven to remove freshly baked bread -- and was pinned against the sink by a loaf 8 ft. long. At long last hired for a commercial, she grew increasingly malaprop attempting to pronounce Vitameatavegamin, the 46-proof tonic she was touting, and swigging, at each take...
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