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...them as medicine worth paying for. An estimated two-thirds of the nation's HMOs, in fact, now cover some kind of alternative health care, typically chiropractic, acupuncture or massage therapy, according to a new study by Landmark Healthcare. In the future look for HMOs to expand coverage for vitamin therapy and acupressure, though you may still have to pay for kava or ginkgo out of your own pocket...

Author: /time Magazine | Title: Your Money: Mar. 29, 1999 | 3/29/1999 | See Source »

...Vitamin E-enriched and aloe vera-enhanced, this sunblock in a spray bottle marks the largest technological advance in the industry since the invention of artificial banana scent...

Author: By R.d. Ma, | Title: greased lightning | 3/25/1999 | See Source »

...Putti," she said, using my family nickname, "Are you feeling all right? You sound tired. Are you sleeping enough? What did you eat today? Are you taking Vitamin...

Author: By Aparna Sridhar, | Title: Sympathy Strikes | 3/19/1999 | See Source »

Unlike the bookstores, the big national drug chains are equipped to fight back. Some offer limited online refill services, and No. 3 Rite Aid has plans to roll out a prescription and vitamin website with GNC in the fall. That doesn't worry Drugstore.com's Neupert, who says, "Frankly, I don't know if the existing brands are all that respected." There's another issue, though. With the rise of managed care, close to 80% of prescriptions are now covered by third-party insurers. To capture a good chunk of the business, online drugstores "have to negotiate separately with thousands...

Author: /time Magazine | Title: The Amazon Rx: Drugstores Go Online | 3/8/1999 | See Source »

...takes my hand with calm assurance and begins feeling for vibrations. The bottom section of my left palm yields results. "O.K., more hydration, more vitamin C," she reports. After a while, I press for a stock-market tip. She directs me to smartmoney.com...

Author: /time Magazine | Title: I See a Policeman In Your Future... | 2/22/1999 | See Source »

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