Word: vitamine
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...earth. Elkhart also has a special relationship with - and dependence on - the upset stomachs, nervous headaches and run-down feelings of the nation. It is the home of Miles Laboratories, maker of two of the world's most popular household remedies, Alka-Seltzer and One-A-Day Brand vitamin capsules. The histories of Elkhart and Miles are so intertwined that even the town newspaper, the Elkhart Truth, got its start as a medical journal promoting Miles products...
...management, diversify, set up separate divisions, expand overseas, sell stock to the public. Miles took the advice, lured outside talent into its executive ranks, acquired an enzyme and a dermatological firm, built four new foreign plants in four years, brought out several new products, including Chocks, a flavored, chewable vitamin for children. Booz, Allen predicted that Miles could thus double its sales and profits in ten years; Miles has actually done the trick far faster. Its sales have climbed from $51.5 million in 1956 to $118.5 million last year, and profits have nearly tripled...
...suppose I sold more milk than anybody who ever lived." No, that's not Elsie the Borden cow speaking but Elmer Verner McCollum, who in 1918, as a University of Wisconsin researcher, first identified vitamin A in butterfat. He followed this in 1922 with the discovery (in cod-liver oil) of vitamin D, now irradiated in a goodly portion of the nation's milk. Though retired from his last post, as professor of biochemistry at Baltimore's Johns Hopkins University, he writes and conducts experiments there, at 85 a lively testimonial to the balanced diet...
...Cooke was careful to point out that for the vast majority of women and their babies, the prevailing intake of vitamin D does no harm. But in unpredictable cases, any excess over normal requirements causes unnatural calcium deposition in the fetus: its bones, especially the base of the skull, grow unusually dense, and chalky deposits narrow the aorta. Sometimes the aorta is narrowed around the origin of the renal arteries so that the kidneys are starved of blood and the affected baby suffers from extremely high blood pressure...
Incurable & Preventable. The trouble with vitamin D, said Dr. Cooke, is that the body has no effective mechanism for getting rid of an excess. It accumulates until it triggers the deposition of calcium. And it is easy for the susceptible unborn child to get too much of it: one pregnant woman in Baltimore, who was eating well, drinking a great deal of milk, and taking her prescribed multivitamin capsules, was getting 2,000 to 3,000 units of vitamin D daily along with her sunshine supplement, as against a recommended daily intake of only 400 units, even for a fast...