Word: vitamined
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...legion quality to it, as if the company had been created as a refuge for smart people who wouldn't or couldn't fit into more conventional professions. Environment artist Dave Dunne started out as an architect. In a past life, O'Donnell wrote the We Are Flintstones Kids vitamin jingle. Designer Paul Bertone was a structural engineer who inspected bridges. "The people who play Bungie games tend to sense that there's something behind the games that's attractive to them," says O'Donnell. "Then they become fans of the games. And then they become rabid fans. And then...
...safer than in the past, the bariatric procedure still carries all the risks of any other operation. Patients have a .5% to 1% chance of death. The risk of gallstones goes up. Sometimes a second surgery is necessary. And all patients must be careful to make up for vitamin and mineral deficiencies. The surgery isn't for everyone; current guidelines recommend it as a last resort, only for the morbidly obese who have a BMI of 40 and higher, or for the obese with a BMI of 35 and higher plus a serious weight-related illness like diabetes or hypertension...
Chris Lighty, CEO of Violator Entertainment, whose clients include 50 Cent and Busta Rhymes, is looking at ways that record companies can work with artists in one area where rappers have been innovative: endorsement and branding. Whether it's 50 Cent owning a stake in Vitamin Water or Jay-Z doing a commercial for HP, most of these deals have been brokered by the artists' own camp. But Lighty sees in hip-hop a chance for record labels to generate more sponsorship and endorsements. "Record companies are going to have to make even better records and participate in brand extension...
What doctors didn't know was why these immune cells went into a hyperalert state to begin with. Was it caused by a virus? Was it nutritional, as suggested by a study last week in the journal Neurology, which found that having too little vitamin D, normally produced in the body during exposure to sunlight, increases the risk of MS? Or, were genes to blame for inciting the immune system to rebel? Or, was it, as most experts believe, some combination of all of the above...
...Market tactics keep changing," Gortmaker said. "For example, most parents now tend to think their kids need a sports drink. Even more recently there's Vitamin Water, which is a ridiculous product...