Word: vitamined
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...Utah's entrepreneurial attitude that perhaps accounts most of all for the boom. A large portion of supplements is sold through multilevel marketing, commonly known as MLM--or person-to-person sales. The trade publication Nutrition Business Journal estimates that $7.7 billion in supplements was sold in U.S. vitamin stores last year, $6 billion by food markets and big-box outlets and $4.2 billion via MLM distribution. "It's a substantial figure," says journal editor Grant Ferrier. "Roughly 20% of all sales come from MLM, and Utah is the stronghold...
...first to go that route back in 1975, and Mormons--trained in door-to-door evangelism through compulsory missions--proved natural salespeople. "The church provides a network--a real plus factor for MLM companies," says Rory Mahony, general manager of Nature's Way, which sells through health-food and vitamin shops. Under direct-sales plans, independent reps earn commissions for items they sell but also receive payouts by recruiting others to become distributors. The bigger one's network, the better...
...network of sellers. "While you have the FDA breathing down your neck about what your company can legally say, distributors like Bob and Mary can tell their friends whatever they want," says Dan Hurley, author of the forthcoming exposé Natural Causes. He writes that aside from fish oil, vitamin D and a handful of other vitamins and minerals, "the vast majority of supplements taken by Americans have been proven to be unsafe, ineffective or both...
...occasionally bizarre ice cream variety—if you leave, I’ll never get to try the “Grape Nuts” flavor! Where else would tattooed and pierced townies custom mix Earl Grey and Crimson Berry tea when I need both caffeine and Vitamin C? I’m sorry, I shouldn’t be angry. I understand your needs too. I just can’t believe you might not be there when I need you most. I’m not sure I can write my thesis, spend late nights...
...lamps come with all the health risks of natural sunlight, according to the American Academy of Dermatology. They emit some vitamin-D-- inducing UVB rays, which in excess cause sunburns and skin cancer, and many more UVA rays, which cause wrinkles and can lead to skin cancer...