Word: vitamined
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Harvard researchers discovered that HIV-positive women taking vitamin A are almost a third more likely to transmit the virus to their infants than mothers who do not take the vitamin...
...updates of old techniques. As part of the launch of new talk shows hosted by Isaac Mizrahi and Carrie Fisher, respectively, women's cable network Oxygen has dispatched ice-cream trucks to cruise the streets of New York City and Los Angeles and give out specially labeled popsicles and vitamin waters touting the coming broadcasts. Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid to repair a run-down public pool...
...National Agricultural Research Organization of Uganda has developed corn varieties that are more resistant to disease and thrive in soil that is poor in nitrogen. Agronomists in Kenya are developing a sweet potato that wards off viruses. Also in the works are drought-tolerant, disease-defeating and vitamin-fortified forms of such crops as sorghum and cassava--hardly staples in the West, but essentials elsewhere in the world. The key, explains economist Jeffrey Sachs, head of Columbia University's Earth Institute, is not to dictate food policy from the West but to help the developing world build its own biotech...
...water be bad for your waistline? America's increasing thirst for fortified waters, which have added vitamins, minerals, herbal supplements and, yes, lots of sugar, has made products like Glaceau's vitamin waters huge sellers. Now, big guns like Pepsi and Snapple, trying to raise their share of the $6.9 billion bottled-water market, have launched their own concoctions. But drinking more water may not always be good for you. "The sugar levels in these drinks can actually inhibit the body's water- and vitamin-absorption and cause stomach cramping," warns Shan James, physiologist at Duke Health and Fitness Center...
...firm has stumbled occasionally. In 1997 it paid $146 million for a Colorado vitamin business that proved a bust, and it made a costly foray into Internet retailing. But those missteps have helped Whole Foods executives hone their strategy: to create a "supernatural" giant that can withstand the challenge from both conventional chains and the 500-pound gorilla called Wal-Mart, which is selling ever more low-priced organic fare...