Word: vitaminic
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Dates: during 2000-2009
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...Coke has focused on supplementing its signature soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi...
...powerful idea, and there was some intriguing early evidence suggesting that something as simple as popping vitamin D might hold off the second biggest cancer killer among American women - breast cancer. So researchers were expecting to see positive results from the Women's Health Initiative (WHI), the first controlled trial of the effects of vitamin D on breast cancer...
Unfortunately, that didn't happen. Reporting in the Journal of the National Cancer Institute, the study authors announce that taking vitamin D supplements does not affect breast-cancer rates. After a seven-year period, women who took 400 IUs of vitamin D daily had the same rates of breast cancer as those not taking the supplements. (See TIME's A-Z Health Guide...
...disappointment," says study author Dr. Rowan Chlebowski at Los Angeles Biomedical Research Institute and Harbor-UCLA Medical Center. "Basically we have an agent in vitamin D that is almost free and with little toxicity, and wouldn't it be great if it did substantially reduce the risk of breast cancer...
Strict veganism prohibits the use of animal product, even if it isn't food, but like any lifestyle choice that ends in "-ism," there are plenty of people who cheat. The vitamin B12 is found almost entirely in animal products, so many vegans eat fortified food or take a vitamin to get the right amount. And while American vegetarianism has broken free of its philosophical and religious roots, becoming an accepted health choice - many restaurants offer vegetarian options and most dinner party planners now ask "is anyone vegetarian?" before planning the menu - veganism is still tied to the animal-rights...