Word: vitaminized
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Dates: during 1960-1969
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...When Rawlings took over, General Mills with its Wheaties and Cheerios ranked a distant third be hind Kellogg and Post in ready-to-eat cereals. Rawlings moved the company into "adult" cereals by introducing Country Corn Flakes (flavored with rice), Wheaties Bran with Raisin Flakes, and Total, a high-vitamin cereal. As a result, General Mills has now edged ahead of Post. Rawlings is also driving harder into convenience foods, where General Mills already has a strong bid with Betty Crocker mixes...
Even in the best hospitals. vitamin-A child poisoning often goes undetected because its very symptoms-irritableness, painful movements, and tenderness to the examining doctor's touch-along with X-ray changes, are all too easily confused with the signs of syphilis, leukemia, or even, ironically, scurvy, which results from a deficiency of vitamin C. But if the X rays show premature hardening of the gristlelike ends where children's bones grow, says Dr. Pease, physicians should be alert for vitamin poisoning...
...Chicago. Dr. Pease has studied one 18-year-old girl ever since she was seven. When he first saw the patient, her left leg was already two inches shorter than her right. He learned that when she was three, her mother had given her almost three teaspoonfuls of vitamin-A preparation every day-about 50 times as much as the three drops her doctor had prescribed to treat a mild rash. The overdosage could be measured in the girl's blood, which showed a vitamin-A level of 943 units, compared with a normal range...
...another case, a mother began giving her daughter whopping doses of multiple vitamins when she was only three weeks old. The baby also got one egg yolk every day; soon, she got vegetables generously doused with butter. The diet added up to an enormous oversupply of vitamin A. Now nine years old, the girl has a right leg almost three inches shorter than her left...
Though excess vitamin A can affect all bones equally and cause dwarfing, a difference in leg length usually develops because the child tends to favor whichever leg becomes more painful. Dr. Pease's one hopeful note: if vitamin-A poisoning is detected and stopped in time, the effects are less severe. A girl whose condition was diagnosed when she was only 22 months old already had some permanent bone damage; she is now twelve and there is a leg-length difference of only about a quarter of an inch...