Word: vitaminized
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Dates: during 1990-1999
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...tiny slice of the $20 billion U.S. beverage market--but the one that's growing fastest. Sales are expected to reach $100 million this year, up from just $20 million in 1997. Most of the products are teas and juices mixed with a variety of herbal, mineral and vitamin supplements. SoBe Wisdom, for instance, contains ginkgo biloba, St. John's wort and gotu kola, which, the label says, promote "focused thought" and "sharpen the mind." Hansen's "d stress" (kava kava, St. John's wort and tyrosine) is supposed to help you "chill out naturally." Fresh Samantha's Super Juice...
...Class of 2002, however, the administration has at last entered the Age of Enlightenment. Perhaps acknowledging that few creatures other than bats can echolocate and that the human body can absorb only limited quantities of non-water-soluble Vitamin A, Harvard is installing torchiere-style fluorescent lamps in Yard dorms so that eye-weary students will be able to see vague outlines of their furniture--and maybe even their schoolbooks...
...upshot is that energy bars today are a mixed bag. At the stoic extreme is MET-Rx, the nation's No. 3-selling brand, whose carb- and protein-heavy bars have 40% of the zinc, copper, chromium and magnesium you need in a day, along with a boatload of vitamins and almost no fat. But even MET-Rx concedes that its chalky bars are no treat. "If you're virtuous, you're going to trade off taste," says MET-Rx CEO Len Moskovits. "Try chewing on a vitamin pill--it doesn't taste that good." Pure Protein's slightly medicinal...
Some Harvard students interviewed yesterday said that vitamin supplements are already a part of their diet...
...some scrupulous folk, the news that for the past year McGwire has taken doses of androstenedione (which is either a muscle enhancer or Viagra in vitamin form) will forever place an ethical asterisk next to his achievement. Andro is legal in baseball--partly because the mouse men who run the game are unwilling to wrestle over drug policy with a balky and powerful players' union--but banned in other sports; last week the NFL suspended Paul Wiggins of the Pittsburgh Steelers for sampling andro over the summer. (Sosa was recently seen "hiding" a bottle of Flintstones vitamins in his locker...