Word: vitaminous
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...Coke has focused on supplementing its signature soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi...
...powerful idea, and there was some intriguing early evidence suggesting that something as simple as popping vitamin D might hold off the second biggest cancer killer among American women - breast cancer. So researchers were expecting to see positive results from the Women's Health Initiative (WHI), the first controlled trial of the effects of vitamin D on breast cancer...
Unfortunately, that didn't happen. Reporting in the Journal of the National Cancer Institute, the study authors announce that taking vitamin D supplements does not affect breast-cancer rates. After a seven-year period, women who took 400 IUs of vitamin D daily had the same rates of breast cancer as those not taking the supplements. (See TIME's A-Z Health Guide...
Strict veganism prohibits the use of animal product, even if it isn't food, but like any lifestyle choice that ends in "-ism," there are plenty of people who cheat. The vitamin B12 is found almost entirely in animal products, so many vegans eat fortified food or take a vitamin to get the right amount. And while American vegetarianism has broken free of its philosophical and religious roots, becoming an accepted health choice - many restaurants offer vegetarian options and most dinner party planners now ask "is anyone vegetarian?" before planning the menu - veganism is still tied to the animal-rights...
Still, similar assertions were made about Vitamin E in the 1990s before elevated doses were associated with a higher incidence of lung cancer. Nonetheless, at 400 IU, Gordon says, "The AAP's new guidance can only lead to healthier kids...