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...people are unenthusiastic about becoming eligible for the slim privileges that go with age. A 50-year-old man who receives an invitation to join an organization that offers vitamin discounts for the mature may resent it as a harbinger of that dreaded day when he takes his wife's hand during an evening stroll through the park and overhears some college kid on a nearby bench saying, "Isn't that cute...

Author: /time Magazine | Title: THE LOOK-ALIKE YEARS | 2/19/1996 | See Source »

Procter & Gamble, which has trade-named its fake fat Olean, was jubilant. The company plans to have vitamin-fortified, reduced-calorie test snacks on supermarket shelves by summer. "By replacing the fat in snacks," says P&G chairman John Pepper, "Olean can help millions of Americans cut excess fat and move closer to achieving an important dietary health goal...

Author: /time Magazine | Title: FAT-FREE FAT | 2/5/1996 | See Source »

...SOUNDED LIKE SUCH A GOOD IDEA. Scientists knew that folks who eat a lot of fruits and vegetables have lower rates of cancer and heart disease. They also knew that these same people have high levels of a compound called beta carotene in their blood. Like its chemical cousin vitamin A, beta carotene--which is found in carrots, squash and leafy, dark-green vegetables--seems to act like a biochemical broom, sweeping out of the body toxins that can trigger cancerous growth and heart problems. Could taking pills with extra doses of the compound confer some of the same benefits...

Author: /time Magazine | Title: BETA NO MORE | 1/29/1996 | See Source »

Clearly, taking a simple chemical supplement is not the same as eating a vegetable. Scientist suspect there are other natural ingredients that work with the vitamins to promote health. But whether this news will put an end to the beta-carotene craze remains to be seen. The studies showed no harm in taking lower doses (3 mg) of the supplement, and the vitamin industry was quick to exploit that opening, suggesting that taking beta carotene might still be beneficial for nonsmokers. Yet even die-hard pill takers have to agree that the safest and cheapest form of prevention...

Author: /time Magazine | Title: BETA NO MORE | 1/29/1996 | See Source »

BETHESDA, MD: Turns out that beta carotene, a popular vitamin supplement that has been touted as a cancer and heart disease preventative, not only does no good, it may actually increase the risk of those diseases among people who smoke or work with asbestos. The National Cancer Institute, which sponsored two newly concluded studies reaching that result, found the findings so important that it called a press conference today to make the news public. NCI said a study involving smokers was halted 21 months early because the damage was so marked. "The message here is, basically, eat your fruits...

Author: /time Magazine | Title: Eat Your Vegetables | 1/19/1996 | See Source »

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