Word: vitamins
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...their appeal, the chemicals put in to improve their taste, the preservatives to increase their shelf life and the processing that may rob them of their nutrients. Some items pushed by the granddaddies of today's faddists have proved highly beneficial. They long ago touted wheat germ, the vitamin-rich embryo of the wheat kernel, and such health store staples as safflower oil, nuts and unsweetened juices...
...health-food explosion is only one manifestation of Americans' new interest in nutrition. Many, feeling that no foods can provide them with all the nutrients they need, gobble daily doses of vitamins and other dietary supplements that they believe hold the key to good health. Sales of vitamins have been increasing. A decade ago, vitamins brought the nation's pharmaceutical houses a total of about $300 million; this year, vitamin manufacturers are estimated to gross almost $500 million...
Nutrition labeling can turn into a numbers game. Food manufacturers pump some cereals and even cupcakes full of vitamins, without mentioning that they still contain as much as 45% sugar. But Del Monte's new labels will be helpful to shoppers wishing to plan balanced meals. Those who consume mainly starchy vegetables like peas and beets, for example, can substitute more spinach and asparagus after a little common sense comparison of carbohydrate counts. Says Dr. Michael F. Jacobson, author of Eater's Digest: "It will require some maturity on the part of consumers to accept the fact that...
...some plays that a reviewer would rather feed than judge. Like stray kittens, they rub up against you in an imploring, hard-to-resist way and make friendly little noises. They are so thin that one yearns to put flesh on the bones of their plots, give them vitamin-rich lines to chew, and nourish their characters and situations...
...audience, which seemed equally divided between young, long-haired hopefuls and aging hypochondriacs, got a good show for the $2 admission price. More than 100 exhibitors occupied booths to display vitamins, natural foods and cosmetics, home food grinders, even vibrating "massage chairs." Visitors who wandered among the displays could pick up free vitamin-pill samples, munch organic foods or drink Swedish mineral water. They could test their strength on some antique carnival machines or stare at the leotard-clad figure of Lizalotta Valesca, 70. In 1930 she was Miss Finland; today she is perhaps the world's best-preserved...