Word: vitamins
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...martyr-like vision of their cause. They talk as if they're a besieged people." In retrospect, it seems obvious that the girls' wrath far outran their reason, but during those five days, they were real celebrities in the Quad. Refusing at first even to chew gum or take vitamin capsules, the girls found their cheekbones becoming hollow, their eyes glazing; telegrams of support arrived from their families, friends at other colleges, and even from the National Student Association...
What is more, they have the muscle to make the play work. With vitamin pills a staple on his breakfast table, and a well-balanced diet to nourish him all through his youth, the average U.S. college freshman of the '60s is half an inch taller than his father, and still growing. It is no surprise, says Vince Lombardi, coach of the pro champion Green Bay Packers, that "today's football player is bigger, faster and sharper mentally." Today's baseball player is bigger too. In almost every sport, the good big man is displacing the good...
Misbranding Misdemeanor. The range of phony drugs is broad-tranquilizers, sedatives, hormones, heart stimulants, diuretics, antibiotics, drugs to lower blood pressure, asthma and arthritis remedies, injectable liquids such as Vitamin B12. Profits can be staggering: genuine crystalline B12, for example, costs $8,000 an ounce. The risks are relatively minor...
...skin in an effort to guard against further assaults by the sun. But such tanning was not thought of in the U.S. as a sign of health until the 1920s, after sunlight had been publicized as a treatment for tuberculosis. It does indeed increase body production of Vitamin D, which helps control TB, but it has no other beneficial effects except occasional help for a case of acne or psoriasis...
...pill" is a miraculous tablet that contains as little as one thirty-thousandth of an ounce of chemical. It costs 11? to manufacture; a month's supply now sells for $2.00 retail. It is little more trouble to take on schedule than a daily vitamin. Yet in a mere six years it has changed and liberated the sex and family life of a large and still growing segment of the U.S. population: eventually, it promises to do the same for much of the world...