Word: vitamins
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...more money into research to find what the public thinks it wants. They have found, to no one's surprise, that convenience foods sell better with labels that show what the contents will look like. The public is a soft touch for reusable packages, such as the vitamin container that is an apothecary jar, the instant coffee jar that becomes a glass pitcher. Portion packaging has also become popular. Campbell Soup has expanded its Swanson TV frozen dinners to include soup and dessert in a single paper-and-foil container. Dow Chemical has developed a packet made of plastic...
Coon considers the historical origins of racial differentiation, and also the problem of the adaptive significance of modern racial differences. In both cases his findings are stimulating, but unconvincing. He presents good evidence for the adaptive value of some racial differences; for instance, skin pigmentation decreases the amount of vitamin D produced in the body by sunlight, and this seems important for Negroid peoples living in areas of maximum solar radiation...
...When Rawlings took over, General Mills with its Wheaties and Cheerios ranked a distant third be hind Kellogg and Post in ready-to-eat cereals. Rawlings moved the company into "adult" cereals by introducing Country Corn Flakes (flavored with rice), Wheaties Bran with Raisin Flakes, and Total, a high-vitamin cereal. As a result, General Mills has now edged ahead of Post. Rawlings is also driving harder into convenience foods, where General Mills already has a strong bid with Betty Crocker mixes...
...another case, a mother began giving her daughter whopping doses of multiple vitamins when she was only three weeks old. The baby also got one egg yolk every day; soon, she got vegetables generously doused with butter. The diet added up to an enormous oversupply of vitamin A. Now nine years old, the girl has a right leg almost three inches shorter than her left...
Though excess vitamin A can affect all bones equally and cause dwarfing, a difference in leg length usually develops because the child tends to favor whichever leg becomes more painful. Dr. Pease's one hopeful note: if vitamin-A poisoning is detected and stopped in time, the effects are less severe. A girl whose condition was diagnosed when she was only 22 months old already had some permanent bone damage; she is now twelve and there is a leg-length difference of only about a quarter of an inch...