Word: vitamins
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...annual trips with Mrs. McInnerney to Montecatini. Last week President McInnerney had much business before him. National Juice Corp. was expanding its business of making orange juice in Florida, quick-freezing it, shipping it north to be delivered with the morning's milk. The National laboratories, headed by vitamin-expert Dr. Elmer Verner McCollum (TIME, April 6), were experimenting with two new products; soft curd milk and sweet acidophilus. More important, National was pressing, on two fronts, its bold expansion policy. For though people may weep during Depression, still they must eat and drink and National Dairy is marching...
...Vitamins. Dr. Elmer Verner McColhtm, Johns Hopkins chemical hygienist. observed that the nose of a person who lacks sufficient Vitamin A runs just as it runs from common colds and in sinus trouble. There may be a direct relationship between this vitamin and such rhinitis...
...Many vagaries of diet are advised by food faddists which run from nothing but grapes to almost nothing but oranges? through purely vegetarian, largely meat, fat-poor, salt-poor, vitamin-rich, sugar-poor, carbohydrate-rich, only milk and largely nut diets?with the expectancy that soon someone will exploit a blubber diet. . . . All these dietary regimens seem to succeed in ratio to the psychological influence of the adviser and the psychopathic complex of the advisee." He advised merely eating less ordinary foods and being satisfied with a pound a week loss of weight...
Nourishing Fat. The presence of fat compensates for a vitamin lack in the diet. Dr. Herbert McLean Evans and Dr. Samuel Lepkovsky of the University of California told Academicians that they had kept rats alive for months without vitamin B (necessary to prevent beriberi) by feeding them coconut oil, lard and cottonseed oil. Coconut oil was most effective, cottonseed oil the least...
Packed in his promise was a brilliant thought that the susceptibility to leprosy may hinge on a vitamin-deficient diet, that people well fed with a balanced diet have little to fear...