Word: vitas
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...poetry-recital tour of Italy. And who should he find in Rome but Ballerina Anastasia Stevens, 22, whom he met in 1962 while she was the only American ever to dance with Moscow's Bolshoi Ballet. So off they waded into the Via Veneto's Dolce Vita, having a capital time dining at George's where no gentleman is allowed without a coat (an exception was made for Evgeny), doing a "slow twist" at the Club 84, and closing the swank Café de Paris at 3:30 a.m. Gossips buzzed that the poet was resuming...
...when the 1929 crash came a few months later he emerged with a kitty of $35,000 while more seasoned men went under. Simon was solvent in a promising buyer's market, and for $7,000 he bought a small, bankrupt Fullerton orange-juice plant. He renamed it Val Vita Products Inc., switched from bottles to cheaper cans, cut costs, undersold competitors and eventually switched the plant from orange juice to tomatoes. At that time, he was 25. In the next ten years, he raised Val Vita's sales from $43,000 to $9,000,000 a year...
...Simon sold Val Vita, which made him a young millionaire, for $3,000,000 to neighboring Hunt Bros. Packing Co. Simon had been buying up Hunt stock for two years, and he now demanded a place on the board of directors; though he had about 25% of the stock, management refused and a series of battles followed. Simon succeeded in getting control of the company, changed its name to Hunt Foods. He bought a can-making plant, made himself unpopular with wholesale grocers by discontinuing, just when wartime shortages made it difficult to find new canners, Hunt's unprofitable practice...
...World's Fair (which the firm took over this year). To wring a profit from its three restaurants in Manhattan's gargantuan new Pan American Building, President and Chief Executive Joseph H. Baum, 44, relied on novel dazzle. Result: the Trattoria's casual dolce vita atmosphere to woo after-theater crowds, Charlie Brown's Ale & Chophouse with a 19th century British menu, and Zum Zum, a sausage and beer bar so successful that Baum plans to expand it into a chain within the chain...
...Ciao!" cried Italy's Marcello Mastroianni, 40, when he spied Gina Lollobrigida, 36, at New York's Kennedy Airport, and Gina offered a luscious cheek for him to kiss. When Mastroianni flew on to Hollywood, he discovered Adulation American Style, which is no dolce vita. Shrieking females mobbed him at the airport, including one pretty creature, who pursued him, hallooing "Marcello, I love you!" She was there again next day when he cemented his footprints outside Graumann's Chinese Theater and this time he obligingly kissed her (she fainted). But he balked when another horde tried...