Word: vitucci
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Dates: during 1980-1989
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...trend toward lighter beverages seems on its face like healthy progress, in contrast to the heavy martini consumption of the 1950s and '60s. But some critics of the new, syrupy drinks believe that the beverages cloyingly mask their alcoholic content and thus their danger. Says Michael Vitucci, public relations counsel for the National Woman's Christian Temperance Union: "In a sense, it is a wolf in sheep's clothing. People will feel it's like drinking lemonade." Seagram's Bronfman, of course, disagrees, "We make it crystal clear that these are alcoholic beverages and must be handled as such...
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