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Since a new Bud Light beer commercial first flickered on prime-time television during January's Super Bowl, America has been going to the dogs -- bull terriers, that is. Bud's campaign stars Spuds MacKenzie, bull terrier and bon vivant. Suddenly, pet-shop customers are pursuing pups like Spuds, which fetch prices up to $1,200 apiece. "Everywhere I go now, it's 'I want a Spuds dog,' " reports Evelin Jackson, executive secretary of the Bull Terrier Club of America. Inquiries are up 75% at Jerry's Perfect Pet Shop in Dallas. Customers in St. Louis are so bullish that...

Author: /time Magazine | Title: Advertising: Spuds Brews Puppy Love | 4/13/1987 | See Source »

...this film of continuous banality. Lemmon copes admirably: at moments reminiscent of Ronald Reagan at his complacent best, he creates with terrifying familiarity a portrait of the sycophantic politician per excellence. He oozes charm, exudes insincerity, succeeding so well, in fact, that the only thing priestly about this bon vivant is the funny collar he wears. It appears as just that, and in no way a credible proof of his purported priestly status. Why not call a spade a spade the man a pinstriped suit...

Author: By Yoo-sun Lee, | Title: The Fast Track... ...and the Beaten Track | 2/22/1985 | See Source »

...Madrid is also modest in his private activities. Where López Portillo was an outgoing sportsman and ban vivant, De la Madrid prefers recreations like reading at home in his library or in the garden (among his favorite authors: Hermann Hesse, Morris West and Mexico's Carlos Fuentes), listening to music (Mozart and Mexican romantics like Agustin Lara), or playing dominoes. Every two or three weeks he travels to his family's country home where he enjoys swimming, badminton and walking. He keeps in shape by doing calisthenics every day; he also jogs. He admits...

Author: /time Magazine | Title: Mexico We Are in an Emergency | 12/20/1982 | See Source »

...most enigmatic. In his 24-year career as editor in chief of the weekly newspaper Polityka, Rakowski, 55, projected the image of that rarest of Communists: a candid advocate of political and economic reform. He was also a link to the West, a charming, multilingual bon vivant who always found time for foreign visitors, especially journalists...

Author: /time Magazine | Title: Man for All Seasons | 1/25/1982 | See Source »

...every move, his employees click their heels at his snap of a finger and businessmen who try to deal with him are left on the sidelines. He even gets to play basketball with his lawyer's kid on the Garden floor. But something is missing from Buddy the bon vivant's life. At the age of 44, the man who has everything realizes that he needs something more (pangs of the real Reynolds in his middle forties perhaps...

Author: By Michael Bass, | Title: Having My Baby | 10/8/1981 | See Source »

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