Word: vivas
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...shrewd businessmen reasoned that if women were interested in "liberation" then they might like a taste of the same erotic literature men have been savoring for years. The results are Viva and Playgirl...
...more about everything." Both attempt to market a general interest magazine with erotic overtones. Both have the usual gossip, fashion, fiction, travel, and "how-to" sections. Depending on the magazine, the erotic overtones are either sprinkled lightly in one or two places (Playgirl) or squarely anchored to most articles (Viva...
...other hand, Viva is for the woman with more sophisticated international tastes. It is a spin-off from Penthouse--both are owned and edited by Bob Guccione. He started Viva because out of the thirty million Penthouse readers--and lookers--eight million are women...
Unlike Playgirl, much of the sexual excitement in Viva is provided by showcasing naked or half-dressed women. The pornographic highlights include seamy fiction (one story describes the year and a half seduction of an Asian girl by her slowmoving (?) husband), photographic love stories (explict spreads of couples unmistakably enjoying foreplay and intercourse), more photographs of either seductive ethereal females or their male counterparts and, last but not least, a smattering of male sex fantasies...
...terms of creating an inspired, sensitive statement pornography can be an aesthetic, enlightened art form which does not exploit the body. But the editors of Playgirl and Viva generally tread the beaten path depicting men subduing or taking advantage of brainless sex kittens. One of Viva's photographic essays begins with a disheveled, slutty wench lying on the grass half-naked, touching and enjoying her body. An arrogant, supercilious gentleman approaches her and carries her home after sampling her wares. The following pictures show him in his bedroom nude, coyly fingering a whip, making love to the girl and ends...