Word: vlady
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...Vladi, a senior at the University of Florida, was lounging around at his Phi Gamma Delta fraternity house when he remembered the laundry he had left in the Laundromat overnight. His forgetfulness was about to land him a job. When he grabbed his clothes from the dryer top, the first thing he noticed among his socks and boxers was a black thong. "I was like, 'Well, this isn't my size!'" says Vladi, 22. Then he read the white lettering on the front: DO YOU HAVE WHAT IT TAKES TO BE THE NEXT AXE AMBASSADOR? "I said...
Tossing thongs in guys' dryers is just one of the bold marketing stunts Axe is using to woo 18- to 24-year-olds. And guys like Vladi are responding. Three years ago, most teenage boys had no idea they needed body spray--a combination of deodorant and light cologne often used in addition to antiperspirant--to attract girls. Now Axe has an 83% share of a $180 million market, with $150 million in annual sales...
...continues to push its message of sexual promise. The company engages potential customers with Internet games featuring babes in bikinis and events showcasing Axe Angels--models who travel the country spraying guys' chests. And then there are the Axe Ambassadors like Vladi. "This is the best job I've ever had," he says. "There's a lot of room for creativity, and the people I work with understand me." Just keep an eye out for that little black thong...
...exclusive, island purchases grew into a worldwide market, from Australia's Great Barrier Reef to the Indian Ocean. Off the coast of Georgia, Moeser can sell you 2,600-acre Hampton Island, with a Greek Revival plantation house, for $16 million. And in the frigid waters off Nova Scotia, Vladi Private Islands, based in Hamburg, Germany, offers properties like fir-forested, 2-acre Nubble for as little...
...stop from rotating, sometimes as often as one turn every six seconds. As a result, the cosmonauts on their return to earth had to be lifted from their couches and carried to an ambulance. The first Soviet space mission fatality occurred in 1967, when the returning craft of Cosmonaut Vladi mir Komarov became tangled in its reentry parachutes, and hit the ground at 400 m.p.h...
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