Word: vodka
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Dates: during 1960-1969
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...small West Coast firm in 1957 and proceeded to break all the rules, often pussyfooted so softly that it was hard to tell just what they were selling. For an Oregon brewer they campaigned to "Keep Times Square Green"-with Oregon trees; for Paul Masson brandy they knocked vodka ("If you can't see it, taste it, or smell it, why bother?"); for a San Francisco FM radio station they dreamed up the Bach and Beethoven sweatshirts that swept the country...
...equals its obsession with pathology: leukemia, gall-bladder trouble, heart disease, neurasthenia and nymphomania play important roles. One man is terrified of losing his genitalia; another surrenders them gladly in order to become a woman. The central character, a power-mad television executive with a superhuman capacity for vodka and coitus, is mysteriously incapable of love and marriage. The explanation is only a cut above those delivered in Hollywood psychodramas of the 1940s in which a white-coated mental hygienist resolved the plot with a five-minute dissertation on the Oedipus complex...
...Scott and Russell Schweiclcart showed Cosmonauts Vladimir Shakalov and Alexei Yeliseyev around the American exhibit. The proceedings started somewhat stiffly; then a bottle of bonded bourbon was broken out and things began to loosen up. By the time the revelers reached the Russian exhibit with its plentiful stock of vodka, they were saluting everything from Snoopy to space medicine. Toasted to a light crisp, the space travelers finally piled onto their Vespas and scooted back to the American pavilion-two hours late for their ensuing engagement...
...ones, called "scum," struggle to find their room assignments. Gradually, the focus narrows to a group of three upperclassmen (Malcolm McDowell, David Wood, Richard Warwick) who are restless, cynical and chafing under the discipline of the house whips. They spend a lot of their time sneaking swigs of vodka and planning romantic acts of rebellion. After a particularly strenuous caning by the head whip, the three take a blood oath: "Death to the oppressor!" They turn a school military exercise into a rout by threatening to bayonet an officer, and later sabotage the school's Speech Day ceremonies...
Creativity and Catapults. Such human engineering, of course, would stunt the passionate creativity that slow risers now use to bedevil themselves out of bed. One Los Angeles ad man takes a deep draught of vodka, which, he says, tricks him into thinking it's still last night and he's awake and having a good time. The wife of one comedian once baked him out of bed by turning up the dial on his electric blanket. Humorist Robert Benchley's secretary used to wake him up with such snappy lines as "The men have come to flood...