Word: vodka
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Dates: during 1960-1969
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...Vodka...
...bowl and the same number play golf, and 34% belong to a country club or other sporting club. And TIME families are hospitable, too. In the two weeks before the questionnaires were sent, 74% entertained guests in their home; 81% serve liquor, with Scotch, gin, bourbon and vodka the preferred drinks...
Increasingly, the booze is vodka, which for the past six years has shown the fastest-growing sales for liquor in the U.S. Businessmen like it in lunchtime martinis, in Bull Shots or Bloody Marys, because it leaves no after-breath. Purists are learning to drink it the way the Poles and Russians have for cen turies: straight and cold. Among artists in the Long Island Hamptons, this summer's favorite was 100-proof Polish Bison Brand Vodka, which comes flavored with a thin piece of stiff grass (the herb Zubrowka) in every bottle...
...Fogs & Black Martinis. Because of its versatility, vodka has also replaced rum as the prime ingredient in the more outlandish mixed drinks. Fruggers at The Daisy in Beverly Hills between exhibitions fuel up with White Russians (vodka, Kahlua and cream) or with the vodka Orange Julius. Their counterparts in Miami and Palm Beach go for the Bog-Fog (vodka and cranberry juice-known to New Englanders as the Cape Codder) or the Palm Bay Intrigue (pineapple wine with vodka and a squeeze of lime...
...drinks require vodka. Members of the Burlingame Country Club, down the peninsula from San Francisco, have a special drink called the Menlo, a mixture of lemon syrup, soda water, sugar and gin. In Southern California, the Golden Cadillac (Galliano liqueur, crème de cacao, orange juice, cream) is catching on. Chicagoans have taken up the Black Martini (dry vermouth and blackberry brandy), the Brave Bull (tequila and Kahlua) and the Blue Blazer (mulled brandy, Southern Comfort and water). Washingtonians are drinking a new depth charge called the Kraatz No. 1 Special, invented by Hawaiian Businessman Donald Kraatz. The recipe...