Word: vodka
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Dates: during 1970-1979
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Married. Elaine Stritch, 47, vodka-voiced star of a clutch of Broadway musical comedies (Sail Away, Pal Joey, Company), not to mention more serious plays (Bus Stop) and the TV series My Sister Eileen; and John M. Bay, 45, Dublin-born actor who met the lady briefly in New York 15 years ago, then again in January while they were rehearsing for the London production of Tennessee Williams' Small Craft Warnings; both for the first time; in London...
...bevy of brands entered the lists Royal American, Galaxy, Honey-Go Lite, Free Spirit, Northern Light and others. Sadly for this latter-day charge of the Light Brigade, it has been Balaklava all over again. With Scotch to the right of them, bourbon to the left of them and vodka down the middle, the lights, after eight months on the shelves, have barely made a dent in the competition. A very few individual brands may yet sell well, but the industry consensus is that light whisky, on the whole, is an idea whose time may never come. "Light whisky...
...siphon sales away from older labels. As a result, light whisky is often stacked willy-nilly among bourbons and rye blends on the shelves so that buyers come across it only by chance. With their fuzzy image, the lights have failed to attract young people, who continue to down vodka and wine. The lights also have gone all but unnoticed among blacks, an important market. Because there is so little call for the drink, bar owners are reluctant to use their limited space to carry...
...PepsiCo deal involves hard as well as soft drinks. The company will import a whole bar shelf of Soviet liquors, including vodka, brandy, cordials and wine, which will be marketed by Monsieur Henri Wines Ltd., a PepsiCo division. Under an ingenious sales-incentive plan, the quantity of Pepsi allowed in Russia will be tied directly to the sale of Soviet potables to Americans. In effect, sharp Soviet traders found a way to get an aggressive American firm to push their liquor hard. PepsiCo officials are also pleased, since U.S. products have high prestige in Russia and sell almost instantly...
Julio, 62, is in charge of making the wine, and Ernest, 63, markets it. The two are about as similar as Burgundy and vodka. Julio is warm and affable. Ernest is intense, crusty and harddriving. "If you tell Ernest it's a nice day, he'll ask you why," says Louis Gomberg, an industry consultant...