Word: vodka
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Dates: during 1970-1979
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Nifty Desserts. Versatility is key. Vodka is now the biggest-selling distilled spirit in the U.S., perhaps because it can be mixed with anything from pineapple juice to beef broth and be at once potent and incognito. Heublein's Arrow line of cordials (from 40 to 90 proof) includes vodka flavored with peppermint, cherry and three other flavors. Women looking for nifty desserts are fond of the sweet drinks, such as Boggs cranberry liqueur, because they are good over ice cream, in a mousse or in cakes...
...MOMENTS OF CYNICISM, the dreams of the last decade sometimes seem naive to embittered children of the '70s. We've redonned three-piece suits and high-heeled shoes. Tequila sunrises have given way to vodka martinis, love beads to lustrous pearls. We buy lettuce and grapes either because we've forgotten that we shouldn't or because Cesar Chavez's cause seems hopeless or because we've ceased to care about California's farm workers. And when we scan a semi-crowded subway car, we unconciously choose a seat next to a member of our own race. Slogans linger...
...muskrat, rabbit, squirrel, fox or Persian lamb) hat with ear flaps. Everyone wears warm boots; the best are the felt valenki favored by villagers. People who work outdoors wear, of course. Soviet Union suits. After a long spell in the cold, they raise spirits with a stiff jolt of vodka and a hunk of fatback...
Cola Concentrate. Last year Stolichnaya sales in the U.S. totaled 115,000 cases, 70% of the imported-vodka market but a small share of overall vodka volume. There is room for improvement in Stolichnaya's sales, but beverage-industry analysts believe Pepsi has a good deal going. The company gets a handsome return on its cola concentrate (Pepsi's most profitable product); the arrangement has also smoothed Pepsi's entree into other Eastern bloc markets...
Pepsi's Russian aficionados are experimenting with new ways to enjoy it -not all of which would fall in the health category. The latest rage-so new that it does not yet have a name-is a fifty-fifty mix of vodka and Pepsi in a tall glass. Hammer and Pepsickle...