Word: vodka
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...bevy of brands entered the lists Royal American, Galaxy, Honey-Go Lite, Free Spirit, Northern Light and others. Sadly for this latter-day charge of the Light Brigade, it has been Balaklava all over again. With Scotch to the right of them, bourbon to the left of them and vodka down the middle, the lights, after eight months on the shelves, have barely made a dent in the competition. A very few individual brands may yet sell well, but the industry consensus is that light whisky, on the whole, is an idea whose time may never come. "Light whisky...
...purchased for about $165 in local currency (compared with $300 or so in New York for icons bought through Novexport, the state trading agency). The wholesale price is even lower. Police recently picked up a dealer who had bought seven icons from a church caretaker for one liter of vodka, and had acquired six others for a foreign-made gas lighter. When he was arrested, he had a stock of 400 icons and had bought two autos from the profits. Selling the icons also calls for ingenuity; one black marketeer recruited a plumber as a door-to-door salesman, since...
...PepsiCo deal involves hard as well as soft drinks. The company will import a whole bar shelf of Soviet liquors, including vodka, brandy, cordials and wine, which will be marketed by Monsieur Henri Wines Ltd., a PepsiCo division. Under an ingenious sales-incentive plan, the quantity of Pepsi allowed in Russia will be tied directly to the sale of Soviet potables to Americans. In effect, sharp Soviet traders found a way to get an aggressive American firm to push their liquor hard. PepsiCo officials are also pleased, since U.S. products have high prestige in Russia and sell almost instantly...
Julio, 62, is in charge of making the wine, and Ernest, 63, markets it. The two are about as similar as Burgundy and vodka. Julio is warm and affable. Ernest is intense, crusty and harddriving. "If you tell Ernest it's a nice day, he'll ask you why," says Louis Gomberg, an industry consultant...
...Rumania; shirts, shoes, socks and blue jeans for the Soviet Union; fruits for East Germany; bras, corsets and panty hose for Hungary; shoes, textiles and auto parts for Bulgaria. The enterprising Czech visitor either sells the articles for local currency or barters them for liquor in Rumania, coffee, vodka, car parts and a portable color-TV set in the Soviet Union, salami in Hungary, and curtain material in East Germany-all of which he either keeps or resells back home in Prague for three to five times his original investment...