Word: vodka
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...perhaps as a consequence, considerably more enlightening. The agency involved is called Gibbs & Wilson, and at G. & W. creativity is king, writers venerated, research unheard of. The hero is Copy Chief Jim Bower, a dour, taciturn fellow known throughout the trade for lines like (to sell a brand of vodka): "Tell your mother-in-law it's potato soup-she'll love it." When Jim sits down to do an ad, he has nothing in front of him but a piece of paper; if he feels inspired to write a commercial about stewardesses for an airline, what...
...techniques for making such products as trucks, farm machinery and color TV. "They want the latest and the best of our sophisticated manufacturing know-how," says Peterson. Yet the Soviets have no illusion that their consumer goods will be competitive in the U.S. "We are a good market for vodka and some caviar, but the Russians have surveyed American and worldwide demand for energy. The things that they have and that we most need are energy and raw materials." Peterson and the Soviets discussed three possible projects...
...young daughter, stuck in the country for the rest of her days; Vanya himself, who could have been "a Dostoevsky or a Schopenhauer" if not for 25 years of "stupid, dirty provincial life;" and Dr. Astrov, who despite his intelligence and energy will sink--with the help of the vodka bottle--into Vanya's vulgarity and hopelessness after another 10 years...
...Nevsky Prospect are expected to cook, clean and play the little wife when they come home. If they are unable to maintain a sweet temperament, and if marital joys have otherwise lost their attraction, the husband will begin to spend more and more evenings out with the "boys," drinking vodka and exchanging anti-wife anecdotes...
...festival, Balanchine made it clear that he wanted not a lugubrious memorial, but a joyous, entertaining celebration of Stravinsky's art and spirit. "In Russia we don't cry when a person dies," said Balanchine. "We are happy. We go home to an enormous table with vodka and blini, and we drink to the health of the guy that died...