Word: vodka
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...appeal to changing American taste, especially among young people and women, who generally demand a "light" liquor. No one can even predict with certainty how light whisky will taste until it has matured a legal minimum of four years; in its present unripened state it somewhat resembles whisky-flavored vodka. Prices will range between the cost of a popular Scotch like Johnnie Walker Red Label and an inexpensive blend like Imperial. Some new brands will appear, but many of the larger companies will bottle their new drinks under old, familiar labels...
...times have not been kind to bourbons and rye blends, which are often the preference of a breed that seems to be vanishing-the men who take their tots neat. Though both types of whisky continue to rank first in the thirst of U.S. drinkers, their appeal is diminishing. Vodka, the quintessential light drink, with little flavor and less aroma, is becoming increasingly popular. Scotch and Canadian blenders have also profited by promoting their products' lightness...
...Vodka...
Diamond Lil and Moby Dick. Distillers are already clashing over the market for lights. Brown-Forman got Government approval to bring out a new light drink this year-a clear-as-vodka, 80-proof potion called "white whisky." The drink, named Frost 8/80, is distilled at more than 160 proof, then filtered through hardwood, softwood and nutshell charcoal to make it colorless. Schenley, National Distillers and American Distilling have brought suit -so far unsuccessfully-to halt the marketing of Frost 8/80. They accuse Brown-Forman of jumping the gun on their spirits of '72 and of causing confusion that...
...names. Thus, using a base of Frost 8/80, a Bloody Mary becomes a Diamond Lil; a Manhattan, a Great White Hope; a Daiquiri, an Igloo; a Martini, a Moby Dick; and a Screwdriver, a Monkey Wrench. The new whisky, it seems, is versatile enough to masquerade as gin, vodka or even...