Word: vodka
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...must realize," he says, "that Ian Fleming's books began coming out after the war and rationing and all that, and they had all this selectivity of detail of eating and drinking. It was marvelous journalism. But Ian told me it was nothing but padding. You know, vodka must be shaken and not stirred, that kind of razzmatazz. But he did write with a bit of size." The only thing the Fleming books lacked, in Connery's view, was a sense of humor. "I discussed it with Ian, and he thought there was humor in them. But Terence...
...Caspian. And every effort to encourage the sturgeon to breed in substitute man-made environments has met with total failure. The signers concluded with the questionably Marxist speculation that maybe a bit more electricity was hardly worth having no caviar to go with one's well-chilled vodka...
Within the next year, Seagram will bring out two new Scotches (100 Pipers and Passport), and four liqueurs, as well as a gin, a vodka and the first Hawaiian rum. Bronfman aims for 100 Pipers to compete against the bestselling U.S. Scotch, Schenley's Cutty Sark, which happens to be the favorite of Lyndon Johnson. The new liqueurs will have a more limited market than the mixed drinks and Scotches, but will be more profitable. "It is our philosophy," says Edgar, "that as costs keep going up we have to come out with higher margin items...
...everything from suits and trenchcoats to cuff links and toiletries is going on sale under the James Bond label of 007-the digits that authorize Bond to kill. In Britain, where the Bond market will reach $14 million this year, promoters have lined up 20 licensed manufacturers for shoes, vodka and golf equipment, are now negotiating with one of London's largest tailors. In Italy, while philosophers ponder the meaning of Bond as the modern hero, the manufacturers are trying to grab licenses for 007 products...
...making a new 007 trench-coat with secret pockets, throws a plastic Beretta into the bargain. Weldon Manufacturing is planning his and hers pajamas with secret pockets, and Harry Diamond Corp. is making 007 swimsuits and sports shirts. Angostura Bitters has begun pushing an 007 drink-gin or vodka with lemon juice, sugar, soda and two dashes of bitters-served, naturally, in a Baccarat highball glass. . For younger Bondsmen, Multiple Products plans to market a toy attache case, complete with a four-piece toy sniper rifle, plastic dagger, decoding machine and a "searchproof" lock that, if tampered with, triggers...