Word: vodka
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...surrounded by hulks who are psychologically still under the Nazi rule. Her parents are aging and broken; her lover lost all but his physical drives in the concentration camps. One of her brothers still tries to live by Darwinian prison morality, while the other drowns his self-pity in vodka. Throughout their actions parade chorus-like groups of foul-mouthed and drunken toughs, the spawn of occupation...
...company's Canadian founder and president, credits the switch to lightness to the influence of women, who prefer drinks without a lingering taste, and of young people, who find the "lights" easier to learn on. "Basically," argues Chairman John Martin of Heublein, which specializes in vodka (Smirnoff) and ready-mixed cocktails, "Americans don't like the taste of alcohol-it's too strong for them." Slightly more than half of the liquor Americans drink is still considered heavy by the new standards-such as bourbons and most blends-but a dozen years ago the "heavies" accounted...
...most popular: Cutty Sark and J & B, two of the lightest blends), and light Canadian blends now account for two of the three biggest U.S. sellers (Seagrams' imported V.O. and Hiram Walker's Canadian Club). The market share of such high-spirited "white goods" as gin and vodka has jumped from 9% to 19% since...
...Bols vodka. Several U.S. distillers have already begun to market light whisky blends of only 80 proof, and Barton Distilling Vice President Ralph Ettlinger predicts: "Most of the whisky sold in the future will be 80 proof...
...attitudes no 1963 playgoer can sustain. Tovarich needed a boldly inventive face lifting, but its book and lyrics sadly sag. Its tune-shy music may please any metronomes in the audience. Sample wit: "Let's go down to the kitchen and get a potato and make our own vodka." Sample lyric...