Word: vodka
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...with beer, but thousands of readers blitzed Blitz with pleas for trees, gave the company a word-of-mouth circulation far beyond the cost of the ad. They pushed California's Paul Masson brandy by poking fun at bourbon ("Kentucky is a great place for breeding horses") and vodka ("If you can't see it, taste it, or smell it, why bother?''), helped their client boost champagne and brandy sales 46% in two years...
What the U.S. saw of Nikita Khrushchev was much more valuable. The U.S., long since disabused of the image of Nikita the Vodka-Slopping Peasant, already knew Khrushchev to be the skillful and dynamic leader of 200 million people. The U.S. found out, as Khrushchev boiled into successive rages in Washington, New York and Los Angeles (twice) before TV crowds of millions, that Khrushchev could also lay out a combination of uncontrolled willfulness, ignorance and ill temper. Above all, the U.S. found out last week that Khrushchev's New Course of Communism was the same Old Course; that...
...week included the usual quota of afternoon and evening concerts at the city-owned ball field, plus a series of "breakfast seminars" conducted by scholars on such hip topics as "The Role of Jazz in American Culture." New to the scene was a pair of Russian wolfhounds representing Wolfschmidt vodka, and a "fashion-jazz spectacular" titled "Newport Is a Lark" and featuring such jazz-inspired fashions as a Bop Period "nasturtium-colored velveteen jacket lined and piped with hot pink shantung." Musical novelty: the "first authentic American jazz ballet," a 22-minute retelling of the Harlequin-Columbine story to music...
Throw Down the Gimlet. In Ipswich, Australia, arrested for drunken driving after he had spent three hours drinking rum, whisky, vodka, schnapps, wine and beer, Neville J. Eraser boasted: "I can still drink you cops under the table...
Communeshine. In Savin, Russia, according to the Soviet newspaper Literature and Life, several comrades were accused of making bathtub vodka in the communal bathhouse...