Word: vodka
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Your perma-smile and antelope-like pack movements are singling you out as a freshman. Winter padding is a signature of upperclassman life. But by March, switch from snacks to vodka...
...owner of Louie’s Superette hopes to attract students in search of daytime caffeine pick-me-ups, not just late-night beer and vodka fixes...
...Wexner, the man who virtually invented the strategy of trading up, is now entrusting a big chunk of his business to the man who popularized the phrase. The trick, generally speaking, is to reposition things that are essentially commodities (coffee, sandwiches, vodka) by convincing the mass market that it needs a better version (Starbucks, Panera Bread, Grey Goose). Scarcity is stripped from the equation: in the new luxury math, there is a Starbucks on every corner and a Bath & Body Works in every suburban shopping mall...
...Vodka, one of the earliest companies to grasp podcasting's promotional value, recently launched a multimillion-dollar marketing campaign to reach trendsetting consumers. Vox-supported podcasts air on Infinity Broadcasting's KYOU Radio, the first all-podcasting station in San Francisco. Each week it features 25 regularly scheduled podcasts, some with commercial sponsors. Station manager Stephen Page has a "podbank" filled with more than 3,200 programs--all created by listeners, like Worldbeat Radio from Paris, a blues show from Iowa, and Guy Bauer, a 30-minute variety show. About 15 new podcasts arrive daily, he says. Launched...
...after forgoing sleep altogether. In a study of medical residents published in J.A.M.A., researchers found that after an overnight shift during a month of 90-hour workweeks, new doctors showed the same deficits on tests of vigilance, attention and driving skills as they did after downing three 12-oz. vodka-and-tonic cocktails during a regular 44-hour-a-week rotation...