Word: vodka
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...festive.” If you are a connoisseur, Broadman suggests using Sauza Hornitos Tequila—“the true good stuff,” he explains—because it is 100 percent tequila. (Many other brands, paradoxically, are only 50 percent tequila and 50 percent vodka.) He also proposes using Cointreau as the triple sec and only fresh lime and lemon. However, if you’re short on preparation time, these ingredients can be replaced with a readymade sour mix. “Margaritas can be made easily at a game,” Broadman...
...around the Quad looking for something to do, obviously not adjusted to the trend of parties in college starting much later than they do in high school. A senior girl is coaxing the freshmen to drink. “Let’s play a game for shots of vodka,” she says. “Guess the number in my head.” It appears the odds are stacked against these frosh already. But the game is on and the boys pound their shots like champs...
...Shanghai grandmas. After you finish your phad thai or tikka masala, head to Face's bar, which opens out to a sweeping lawn. Sit in the Ming-style chairs for a quiet drink on the veranda. House drinks include the Chinese Whisper (Cointreau, Midori and lemonade) or a frozen vodka-cassis cocktail called the Shanghai Blues. The real action, though, is in the cushioned front salon, where the jeunesse dorée of the 21st century gather each night to discuss red lipstick and red-chip companies - even the prettiest, poutiest Shanghai vixen dabbles in the market. If nothing else...
...that's pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain...
...fifteen cars down the line. And the train then lurches forward a few kilometers, and then there is another stop when the officers from the nation just across the border from the first stop repeat the process. To smooth things over, it generally pays to have a bottle of vodka on board for the Russian officers and some Marlboros for the Mongolians...