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Word: voiron (lookup in dictionary) (lookup stats)
Dates: during 1978-1978
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Usage:

...makes it In to buy and use a certain one. Nowadays, from Mt. Fuji to Mt. Blanc-with many mts. in Colorado and Vermont in between-the fashionable ski is "Rossi," fond nickname for the product of Skis Rossignol, a company with headquarters in the French alpine town of Voiron. Rossignol, counting its Dynastar subsidiary, sells more than 16% of the world's skis-1.5 million of the 9 million pairs marketed last year. Before Rossignol's ascendancy, Japan held one-quarter of the market and threatened to smother European competitors; now Rossignol sells one-fifth...

Author: /time Magazine | Title: Business: Rossi Rides the Big Ski Lift | 2/27/1978 | See Source »

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