Word: voiron
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Dates: during 1978-1978
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...makes it In to buy and use a certain one. Nowadays, from Mt. Fuji to Mt. Blanc-with many mts. in Colorado and Vermont in between-the fashionable ski is "Rossi," fond nickname for the product of Skis Rossignol, a company with headquarters in the French alpine town of Voiron. Rossignol, counting its Dynastar subsidiary, sells more than 16% of the world's skis-1.5 million of the 9 million pairs marketed last year. Before Rossignol's ascendancy, Japan held one-quarter of the market and threatened to smother European competitors; now Rossignol sells one-fifth...
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