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While waiting to resume work, Dr. Andrews last week watched his The New Conquest of Central Asia go on sale in Manhattan. It is Vol I of a series of twelve which the American Museum of Natural History is publishing concerning Dr. Andrews' Central Asiatic work. The other eleven are specialized & academic-geology, topography, fossils, reptiles, fishes, mammals of Mongolia and China. The New Conquest of Central Asia recounts for laymen the lively adventures of the expeditions. It describes the nomad life of the Gobi Desert, the thrill of discovering fossils, the troubles of dealing with bandits...
...deliberately tinkers the birth & death rates of magazines as part of his publishing formula is George T. Delacorte Jr. He likes to say that he counts that year ill spent when he does not drop at least $50,000 experimenting with new magazines. His publishing history is dotted with Vol. 1 No. 1's that never lived to be No. 2's. Last year alone he launched, promptly scuttled, Children's Magazine, National Spotlight. But that formula of trying anything at least once gave him Ballyhoo and, lately, the strangely successful Radio Stars...
This has been done by numerous writers at great length. Brief bibliography: Recent Social Trends (published Tan. 2. 1933), Vol. 1. Chapter 6, by Ralph G. liurlin and Meredith B. Givins. Thorstein Yeblen: Theory of Business Enterprise, 1904; The Instinct of Workmanship, 1918: 7 he Place of Science in Modern Civilization, 1910; The Engineers & the Price System, 1921. Frederick Soddy: Wealth, Virtual Wealth & Debt, 1926. Fred Henderson: Economic Consequences of Power Production, 1931. Alvin Harvey Hansen: Economic Stabilisation in an Unbalanced World, 1932. Paul H. Douglas & Aaron Director: Problem of Unemployment, 1931. Leon P. Alford: In Recent Economic Chanties...
Last week Vol. 1, No. 1 appeared. Selling at 50?, it is handsomely printed in octavo size, resembling Hound & Horn. The first issue had no pages and four pages of half-tones tipped in. Typical of the latter was "The Forgotten Man," an abject figure asleep in a cheap doorway. Contributors to the first issue included such famed economists as John Maynard Keynes ("A New Monetary Policy for England"), Sir Josiah Stamp ("Our Price Level Problem"), William Trufant Foster ("Is Fiat Money Any Worse than Fiat Poverty?"). Among a group who discussed Mr. Foster's article was gloomy Richard...
...Wilson-Scribner ($2.50). EXPRESSION IN AMERICA - Ludwig Lewisohn-Harper ($4). DEATH IN THE AFTERNOON-Ernest Hemingway-Scribner ($3.50). FOCH- Capt. B. H. Liddell Hart- Little, Brown ($4). GEORGE GERSHWIN'S SONGBOOK - illustrated by Alajalov - Simon & ($5)- GROVER CLEVELAND - Allan Nevins Dodd, Mead ($5). HISTORY OF THE RUSSIAN REVOLUTION, Vol. I. - Leon Trotsky - Simon & Schuster ($4). INTERPRETATIONS - Walter Lippmann Macmillan ($2.50). JEAN-JACQUES ROUSSEAU - Matthew Josephson - Harcourt, Brace ($5). THE JOURNAL OF ARNOLD BENNETT Vols. I & II- Viking ($4 each). THE LETTERS OF D. H. LAWRENCE edited by Aldous Huxley - Viking ($5). LIVES - Gustav Eckstein - Harper ($3). THE MARCH...