Word: volkswagen
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Dates: during 1950-1959
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...evident than in Germany's No. 1 auto company, Volkswagenwerk GMBH, and its boss, Heinz Nordhoff, 55, a compact (5 ft. 10½ in., 165 Ibs.) man with the steady eyes of a production whiz and the courtly manners of a diplomat. Six years ago, both Nordhoff and Volkswagen were part of the wreckage as Germany itself lay in the gutter of the world...
...rally was a banquet for 500 sponsored by Haarlem's Jewish Recreation Association, where the winners were announced: Driver Gerard van Praag and Passenger Max Gosschalk, in a German Volkswagen, who had only 36 points against them...
Last week the Ruhr's industrial workers were returning from paid vacations. Half a million Germans traveled outside their country in the first six months of 1953, many of them in the humpbacked little Volkswagen that are driving British cars off Central Europe's roads. Millions more camped by picture-postcard rivers or along the Baltic shores. Germans pointed Leicas at Rome's Colosseum, Istanbul's bazaars, Granada's Alhambra. Their wives thumbed the lingerie in the Faubourg St. Honoré, where Parisian shopkeepers endured the hated language for the sake of the Deutsche mark...
WEST Germany's Volkswagen company (TiME, July 20), whose little two-door sedans have made a big hit in Brazil, will shortly build a $32 million production plant near Sao Paulo. By early 1955, Volkswagen, hopes to be turning out 12,000 cars a year in Brazil, give some tough competition to Ford, which opened a $10 million assembly plant there last April...
With his daily output at 700 cars, up 165 from last year's average, Nordhoff has set a new goal. By adding a third production line, he hopes to boost daily output to 800 cars by year's end, is aiming for Volkswagen's millionth postwar...