Word: volkswagen
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Dates: during 1960-1969
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...space and parking space are at a premium, the 6-ft.-4-in.-long Cubicar is a fascinating concept. With a top speed of 55 m.p.h., it gets about 24 miles to the gallon. It can seat five adults in comfort. And it can park, headon, where even a Volkswagen would fear to tread...
...vehicle. It is comfortable, fast as a rabbit and already immensely popular (one estimate places the number in use at 10,000). But where do they come from? Only when the car starts is its genealogy revealed: beneath the skin beats the shrill, short-stroke engine of the lowly Volkswagen...
...typewriters with keyboards of secretaries' red-nailed fingers. He has since graduated to relatively clean flowerpots and realistic, 8-ft.-long clay models of his ranch house at 1303 Alice Street. Australian-born Margaret Dodd has created a rococo ceramic line of miniature cars, ranging from a Volkswagen microbus to a 1937 La Salle. David Gilhooly, 25, molds dyspeptic hippos, crocodiles and warthogs that possess much of the pudgy charm of their 6-ft. 5-in. 250-lb. creator...
...Poor Thing." Nordhoff accomplished his miracle at Volkswagen mainly by his love and knowledge of his business and an endless capacity for work. On a seven-day week, with only a few hours off for sleep, he started with 7,000 workers, and, after weeks spent clearing the rubble, began turning out the prototype bug designed before the war by Ferdinand Porsche. The product, he knew, was "a poor thing, cheap, ugly and inefficient." Its engine would expire after 10,000 miles, its brakes and springing were atrocious...
...Although Volkswagen over the years modified virtually all of the bug's components and introduced new models such as a microbus and station wagon, Nordhoff held to his proven formula of keeping the basic VW's lines unchanged from year to year, thus improving resale value. Last spring, his own Wirtschaftswunder long since accomplished, Nordhoff announced that he would retire at the end of 1968, and in a typically efficient manner said he intended during his last months at VW "to put my house in order." He thereupon groomed Kurt Lotz, former chairman of a Mannheim electrotechnical firm...