Word: volkswagen
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Dates: during 1960-1969
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...developed for close support of ground troops since World War II, the Corsair has both. It can loiter for more than four hours over a target and withstand hits by small-caliber ground fire on any of its vital parts. Just as important is the fact that-like a Volkswagen-it requires relatively little maintenance and can be outfitted with a new engine in less than an hour. Its normal armament includes two 20-mm. machine guns, plus any combination of the 200 varieties of bombs and missiles in the Navy's air arsenal. In addition...
...with its dazzling display of models in attractive shapes and sizes, was Turin's own Fiat, which is having its best year ever. At home, Fiat has cornered 75% of the market. Last summer its annual production moved past the million mark, and it eased ahead of Volkswagen as the leading carmaker in Europe-thereby becoming the world's fourth largest producer (after G.M., Ford and Chrysler...
...longtime (1945 until retirement in October) top executive of the Siemens Group, maker of all things electric; of a heart attack; in Neugrünwald, Germany. Senior member of the group's managing troika, Lohse masterminded Siemens' recovery from wartime ruin to second biggest in Germany (after Volkswagen), ranging the world's markets with everything from appliances to computers...
...fair. We do see some very tasteful advertising as well as the other kind. Consider the Volkswagen campaign as an example. No cheesecake. The vehicle is sold on its merits. Frequently the ads actually poke fun at the product. But sales are still climbing...
Beckett's men worked 80-to 90-hour weeks, applying Ford's "triangulation" approach to every aspect of the project. Similar components from a Ford car (Anglia) and two competitors (Volkswagen and Minx) were compared to determine the best possible combination. Says Beckett: "We always analyze the best in competitive products right down to the spot welds-you can always learn something from them...