Word: volkswagen
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Dates: during 1960-1969
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...more adventurous design their own around Volkswagen engines or the sturdy, simple Model A Ford motor. In a pinch, almost any old engine will do. One latter-day Orville Wright powered his homemade biplane with a pair of chain-saw motors...
Also taking a few swipes at the Big Three is Sweden's Volvo, the third largest auto importer (after Volkswagen and Opel), whose upcoming ad campaign is being handled by an even newer agency, Manhattan's Scali, McCabe, Sieves, Inc. To push Volvo, its only commercial account (approximate billing: $3,500,000), the ambitious, five-month-old agency is carrying on a Volkswagen-style campaign extolling Volvo's durability, high gas mileage, out-of-the-past lines and resistance to annual model changeovers. One Volvo ad pictures an all-paper car, which is pointedly described...
...Thyssen's present capacity of 8,500,000 tons of steel HOAG will add another 2,500,000 tons; combined annual sales may amount to $2 billion, moving the new enterprise up to third place among West German corporations, with only Volkswagen and Siemens ahead in sales. The deal, still to be approved by the Commission of the European Communities in Brussels, is to be effected by offering HOAG stockholders a total of $150 million in Thyssen shares and $25 million in cash...
...automobile industry, where production dropped by 24% in the first seven months of 1967, expectations are general for an upturn in the fourth quarter. Volkswagen, which took the hardest beating, went back to full shifts in mid-August and now has a six-day working week. Companies returned from Berlin's recent radio and TV fair with full order books. Production of color TV sets is sold out till year's end. Inventories in industry as a whole have been running short, with an increasing number of companies about to start replenishing them...
...model T.T., the Spider and the Prinz 4, a little bug below Volkswagen price and power level, have a mere 3.2% share of the domestic market and 6.4% of German exports. In the first seven months of 1967, NSU car sales dropped 27% from the same period last year. Volkswagen too was feeling the pinch: in July both Opel (G.M.) and Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were...