Word: volkswagen
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Dates: during 1960-1969
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Other ads are following with the same soft sell, and winning genuine, though sometimes grudging admiration. Ned Doyle of Doyle Dane, which pioneered the style (Volkswagen, Avis) long ago, gives Mary Wells credit for being a "quite beautiful" ad woman ("Most of 'em look like haunted houses"). Recalling Mary's days at his shop, Doyle quickly adds that "everything she knows she learned here." Wherever she learned it, Mary Wells is surely one of the most successful graduates around...
...time to exterminate the Volkswagen beetle, which has not changed much since it first began bugging the roads after World War II? West German Finance Minister Franz Josef Strauss thinks so - and in a recent speech he warned that VW had better begin to produce a car more attuned to contemporary demands for "performance, comfort and safety...
...Volkswagen sees it, the key to its resurgence is decreased taxes on gasoline and new cars, higher tax deductions for commuting by car, and government authorization of reduced auto-insurance premiums. Strauss has other ideas: "It had better consider which market is still particularly receptive to its product in the light of the increased demands of Western Europeans for comfort...
...American economy line. The first sales figures showed an encouraging upturn-and Chapin, dining in a Chicago restaurant, cheerily ordered strolling musicians to play Just in Time. The American's $1,839 base price - well under that of any other U.S. compact and only $200 more than the Volkswagen-has indeed helped tune up sales, which in April rose 8% over the same month last year, to 7,371 cars. Nevertheless, as of last week, most of the sounds coming out of A.M.C.'s brick headquarters on Detroit's Plymouth Road suggested a prelude to Good Night...
...instructors, including two men from the University of Pittsburgh's Graduate School of Public and International Affairs, delved into everything from the unity of man to the technology gap and international monetary liquidity. Twenty-three business bigwigs lectured as visiting professors, among them, top men from Volkswagen and Renault who explained why their companies have respectively succeeded and failed in the U.S. auto market. There was even a lesson by a white-haired German psychologist. Count Karlfried Von Durckheim, on how to breathe properly-according to the Japanese "Hara" discipline...