Word: volkswagen
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...that brisk orders will make up for a turndown in sales for its compact Aspen and Volare models. At 30 m.p.g., the Omni and Horizon exceed federal fuel economy standards for 1985, thus putting Chrysler in a good position for taking direct aim at Japanese competition (Toyota, Datsun) and Volkswagen's Rabbit, which will begin rolling off a VW-built assembly line in Pennsylvania in April...
...Inflation. When the dollar's value drops, the price of French wines, Japanese cameras and other foreign goods imported into the U.S. goes up. For example, the average cost of all Volkswagen models sold in the U.S. last year climbed almost 14%. Computer models of the economy indicate that at present levels increased prices for foreign goods directly add only .2 to .3 percentage points to the U.S. inflation rate. But some economists believe that the indirect impact is greater. Reason: if import prices rise, American companies can increase the price of domestically produced goods that compete against imports...
...Bartlett Giamatti, new Yale president, who once said that the school was awaiting someone on a white horse: "I have a yellow Volkswagen...
...built in the U.S. Dressed up with carpeting, radio and white walls, they will sell at a base cost of $3,706 (tax and title extra). The price, combined with an overall mileage rating of 30 m.p.g., will certainly help Chrysler compete with imports like the stripped-down Volkswagen Rabbit, which has just gone up to $4,030. With its share of the market at just 12%, the lowest since the early '60s, Chrysler is gambling $350 million on the new models. First-year projections are for sales...
...stringent fuel-economy standards. But it did scrape up the money to bring out a new '78 model, the Concord. It is a luxury compact that, with options, sells for as much as $5,200?roughly comparable to the price of the fast-selling subcompacts, Honda's Accord and Volkswagen's Rabbit. Meyers believes AMC must now focus its sales push on the Concord to the maximum. He told TIME Correspondent Ed Reingold a bit hyperbolically: "Concord is a runaway success; we will make 100,000. In the past we got drunk on success and started chasing something else...