Word: volkswagen
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More and more German companies are trying to maintain their sales by building plants in foreign countries. BASF, which already produces chemicals in the U.S., is planning to expand its American facilities. Last month Volkswagen decided that the only way to compete effectively in the American market was to manufacture autos there. In all, German direct investment abroad last year totaled about $2.1 billion, up from $1.7 billion the year before. But the movement of industry-and jobs -out of Germany and into other countries is already stirring misgivings among powerful German labor unions. Though Germany's jobless rate...
...subtitle of The Whole Earth Catalog was "access to tools," and The Quarterly provides information about many strange and interesting implements. Need a solar-energized food dehydrator? How about a Type 122 Volkswagen industrial engine? You will find them opposite each other on pages 98 and 99 in the Spring Quarterly...
...owners of 15 million Citizens Band radio sets, and some of the millions more who have become familiar with CB language from records and TV shows, the message was loud and clear: a nontrucker from New York City, whose CB nickname is Red Vine, was driving his Volkswagen through Washington when he passed the White House, home of fellow CB-Owner Betty Ford, whose radionym is First Mama (TIME, May 3). There were no cops around, so he slowed down and tried to reach her on his set, using her FCC-issued call number, but got no response. The attractive...
...streamlined its West German operations and replaced the legendary-but increasingly unexciting -Beetle with the faster, jauntier Rabbit (TIME, Feb. 2). Those measures boosted profits in Europe, but left Volkswagen with an almost insuperable problem in the U.S.: repeatedly the West German mark has jumped in value against the dollar, making VWs more expensive for American buyers. In 1970 the cheapest model sold for $1,839 in the U.S.; today it goes...
Three sites are leading contenders for the VW plant: a former Westinghouse appliance factory in Columbus, Ohio, a federal tank plant in the Cleveland suburb of Brook Park and a partially completed Chrysler Corp. assembly plant at New Stanton, Pa. Whichever site Volkswagen chooses, it will soon have company. Now that it is moving into U.S. manufacturing, Japanese car makers are almost certain to follow...