Word: volkswagen
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...Models. Volkswagen's comeback partly reflects a boom in auto sales in Germany, where registrations last year were only a hair short of the record 2.15 million of 1971. But to get back into the black, the company had to slash labor costs and wean itself away from the product that made it famous: the Beetle. As late as 1972, VW made 1.2 million Beetles worldwide, selling a third of them to the U.S. Since 1971, revaluation of the deutsche mark has lifted the Beetle's price to around $3,500, from about...
...prevent the inflation and recession that have added to the company's woes. Chrysler also has many troubles of its own. Since it came to Britain in 1964, it has introduced only one genuinely new car, the rather ordinary five-passenger Avenger sedan; its two other models-the Volkswagen-like Imp and the Hunter-were developed by Rootes Motors Ltd., the company that Chrysler bought. Accordingly, Chrysler's share of the British auto market has dropped from a high of 12% in 1967 to less than 7% this year. Since January, Chrysler has laid off 4,000 employees...
Another night two years ago, he was going "70 or 80" on Mt. Auburn when suddenly he saw a double parked Volkswagen behind a police car right in front of him. He says he considered jumping the cars. "Even if I had killed myself, it would have been spectacular--not even Evel Knievel jumps police cars." As it was, he barely negotiated, the space between the two rows of parked cars. He so impressed the policemen, he says, that they didn't ticket him, because, the police said, the way he drives he'd be dead before...
Black Vote. Carmichael, a wealthy Volkswagen dealer from the lively business center of Meridian, gained attention by winning an unprecedented 39% of the vote in the 1972 race for Eastland's Senate seat. In that campaign Carmichael was snubbed by Richard Nixon, who sent Spiro Agnew to appear with Eastland during visits to Mississippi. The cold shoulders helped Carmichael's reputation as an "independent Republican," a useful image in a state where less than 10% of the 1.1 million voters think of themselves as belonging to the G.O.P...
Junk thought. No graduate of the Wharton School of Business ever pur sued his ambitions at IBM with as much single-mindedness. Mark had all the inverted status symbols: a trusty old Volkswagen, a loyal mongrel dog, a commune in a good neighborhood and a larder stuffed with choice grass and macrobiotic snacks. But there is a serpent in every Eden; Mark's was mental illness...