Word: volkswagen
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Inflation has raised the prices of most American cars above those of competing foreign models, and no U.S. automaker can match the gas-mileage claims of some of the imports: 38 m.p.g. for the Volkswagen Rabbit, 39 m.p.g. for the Japanese Honda Civic. Those cars are in the forefront of the import surge, along with Fiat, Datsun, Toyota and British Leyland's Marina. Says Honda's U.S. sales manager, Cliff Schmillen: "There seems to have been a change in people's thinking. It has sunk in that energy shortages and high gasoline prices will be with them...
...landing the $2 million grant from the Alfred Krupp Foundation that established a chair and a graduate fellowship in social sciences: he was instrumental in the negotiating of a grant for $930,000 from the German government to study Germany and Europe; and, he got a $124,000 Volkswagen grant for European studies. But Goldman sees more future in cultivating American corporations' dealings with Europe. The largest European foundations have an average income that comes nowhere near that of the big United States foundations, Goldman says. "Volkswagen is nothing like the Ford, Johnson, Kellogg or Rockefeller Foundations," he says...
Tooling along 1-65 in Alabama, headed for Montgomery, the driver of the green '68 Volkswagen checked the road in front of him, then glanced at the papers in his lap and occasionally leaned over to scribble on a yellow legal pad. After 2½ hours on the road, Lawyer Morris Dees, 37, somehow arrived safely at his office. By then he had finished going over the transcript of Johnny Harris' trial...
...Kicks. Although this holy man has been doing penance only since 1971, when he was an art student, his catalogue of devotions is already longer than Mahatma Gandhi's at twice his age. Burden has caused himself to be nailed through the hands to the roof of a Volkswagen while, in his words, "screaming for me, the engine was run at full speed for two minutes." He has strewn broken glass on a street in Los Angeles and crawled naked through it; at the Basel Art Fair last year (a feast day, on which many priests and their temple...
Board-Room Politics. One of Volkswagen's casualties was Rudolf Leiding, 60, who resigned as president last month. The company gave poor health as the reason, but by all appearances, Leiding's main problems were bad luck in sales and some brusque boardroom politics. When he took over the top job at Volkswagen's Wolfsburg headquarters in 1971, Leiding recognized that the basic Beetle, essentially a 1937 design, was steadily losing consumer appeal, and he moved quickly to develop new models to replace it. Unfortunately, the oil crisis and the subsequent economic slowdown hit just as Leiding...