Word: volkswagen
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...members, bought $31.50 worth of heavy outdoor clothing at a sporting-goods store. As they left, a clerk noticed that the man had stuffed a pair of 490 socks up his sleeve. He followed the pilferer outside, where the two began to struggle. Suddenly, a woman sitting in a Volkswagen van across the street sprayed the store with machine-gun fire...
Cocky Gesture. From a parking ticket found in the Volkswagen, police traced the group to a house in a black neighborhood of nearby Culver City...
Company spokesmen cite rising costs as the principal cause of Volkswagen's financial troubles. During 1974, they say, the company faces wage increases of $221 million and a jump of more than $301 million in material and shipping costs. Moreover, the oil crisis has left a lingering reluctance on the part of many consumers to buy new cars, even the gas-efficient, economy Beetle...
Even in Europe, Volkswagen is meeting increasingly stiff competition from small-car competitors like Simca and Opel, and this year's sales in West Germany have dropped 18%. Despite the high price of fuel, Volkswagen has even been losing a good share of its market to the much thirstier Mercedes-Benz, suggesting to some VW officials that the beloved Beetle configuration may have finally outlived its attractiveness. As a result, the company that once turned a one-model line into an advertising asset has been introducing a whole new array of cars...
...charge of this transformation is Rudolf Leiding, 59, a onetime repair-shop manager who became chairman of Volkswagenwerk three years ago. Though 5,500 Beetles had continued rolling off the assembly lines each day until last week's shutdown, Leiding has been gradually shifting some of Volkswagen's eggs out of the Beetle basket. Volkswagen's subsidiary, Audi NSU Auto Union AG, formed in 1969, now offers medium-priced and expensive (up to $5,360) sedans, most notably the Audi 80, called the Fox in the U.S. Sales of these cars are rising faster than anything else...