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...Lampoon's jejune penetrations of the frontiers of bad taste have earned it a devoted following (800,000) and hilarious profits. But a mock advertisement in Lampoon's 1973 Encyclopedia of Humor brought the magazine's madcap staffers some serious trouble. "If Ted Kennedy drove a Volkswagen, he'd be President today," said the realistic-looking ad copy under a photo of a Beetle floating hubcap-deep in water. The text explained that Volkswagen's watertight construction-a selling point in genuine VW ads-would have prevented the 1969 drowning of Mary Jo Kopechne. Volkswagen...

Author: /time Magazine | Title: The Press: Lampoon's Surrender | 11/12/1973 | See Source »

...responded with a $30 million damage suit against Lampoon, charging violations of trademark and copyright laws and defamation. Last week Lampoon agreed to withdraw all unsold copies of the magazine by Nov. 15 (450,000 were printed), to destroy the plate of the ad, and to run Volkswagen's statement on the incident in the magazine's January issue. It seemed only fitting that the Lampoon, which has thrived on necrological humor, would at last find itself forced to kill one of its own items...

Author: /time Magazine | Title: The Press: Lampoon's Surrender | 11/12/1973 | See Source »

Troops and tanks soon swept into the streets, firing M-16 rifles and machine guns at rock-throwing students. Hundreds were hit. Small white Volkswagen ambulances, their sides streaked with blood, screamed back and forth, loaded with wounded. One VW pulled up to a group of students, and the driver asked for blood donations. So many volunteered that a girl who was unable to get aboard looked as distressed as if she had just failed an important exam...

Author: /time Magazine | Title: THAILAND: A One-Day Revolution Topples a Dictator | 10/29/1973 | See Source »

...threatens the fertile Israeli settlements in the upper Galilee region. When the Israelis hold it, they have a flat, unimpeded access to Damascus, only 40 miles away. In this war, the Golan witnessed some of the bloodiest combat ever waged in the Middle East. When we drove our orange Volkswagen into the area, we at first passed the rusting tanks of the 1967 war. Soon we encountered freshly destroyed tanks, Syrian and Israeli...

Author: /time Magazine | Title: EYEWITNESSES: A Tale of Two Battle Fronts | 10/22/1973 | See Source »

Deadpan Images. Raffael's use of photos has created, in some quarters, the impression of an affinity with the much touted American "New Realism." Not so. The neorealist effort-air-brushed Volkswagen bumper bars, Los Angeles parking lots, horse postcards, the whole post-Pop iconography of deadpan images-is merely an absent-minded rumination on fact, painting reduced to bland, mechanical transliteration. The method precludes light and atmosphere, and silences all dialogue between brush-work and image. New Realism is the limp, ineloquent salon...

Author: /time Magazine | Title: Art: A Slice of the River | 10/15/1973 | See Source »

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