Word: volkswagen
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Attractive, bright, a high school graduate at 16, Sandy was in her third semester of pre-med courses at Wayne State last spring. For her 17th birthday, Garland used all his savings to buy her a red Volkswagen; he permitted her to drive it only to church, school and her part-time job as a dentist's aide. Though not a hippie, she had experimented with pot and mescaline. Once she and a friend, Donna Sue Potts, were discovered high on mescaline. Garland forbade his daughter to see her friend, but later he relented. Still, Sandy found life...
...Perhaps an even more exciting aspect of Spengler's life is his experience with cars. In the last 18 months, he has been in three accidents. The first one was two summers ago when he put his Volkswagen through a 360-degree spin on the Mass Pike before it flipped over. He was not hurt...
Self-Spoofing. Post-Jack ads for Alka-Seltzer have slipped-but the Volkswagen experience demonstrates that this is almost inevitable. The most enjoyable-and most effective-of the Volkswagen minidramas is the one about the 1949 auto show, where crowds ignored the lonely Volkswagen and clustered around the glamorous "cars of the future"-Studebaker, Hudson, De-Soto. The production pays such meticulous attention to period styles -baggy trousers, Andrews Sisters types swinging and harmonizing-that at first glance the viewer thinks he is seeing 21-year-old footage...
...insist that the idea can be profitably applied even to auto plants or steel mills. The cost would be high, since the assembly line would have to be redesigned to give each worker at least some responsibility for assembling an entire component rather than tightening a single bolt. In Volkswagen's Wolfsburg plant, for instance, groups of workers put together large components. That allows for more human contact and freedom on the line, relieves the boredom and permits a worker to take several minutes off from time to time. Comparisons with Detroit's plants are not wholly valid because Volkswagens...
...increased costs to their customers. But many other industries?notably autos, steel and chemicals?run grave risks of losing markets when they kick prices up. Foreign automakers already build 15% of the cars that Americans buy. G.M.'s new Vega subcompact, which was designed to compete against the Volkswagen, had to be priced $211 higher than the Beetle. Other companies, similarly pressed, are shifting operations overseas for cheaper labor. The production of most typewriters, sewing machines and radios has been moved abroad...