Word: volkswagen
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...Volkswagen was driving north from Cambridge towards the town of Milford, New Hampshire. In the car were three people: Tim Hunter, Eric Isen and myself. We were off for the final weekend of New England location-shooting of Prophetic Pictures, which Hunter is directing. For Tim, who graduated from Harvard last June, Pictures will be his fourth film since he came to Cambridge from New York five years ago. (The other three were Sinister Madonna, 1967, the first student film made at Harvard in 18 years; Desire in the Fire, 1967; and 3 Sisters, 1968, like the new film, made...
...Love Bug is the Walt Disney organization's whimsical tribute to the Volkswagen. The little thing gets a crush on a down-and-out racing driver (Dean Jones) and follows him home. Jones spurns the smitten vehicle until he discovers that it has a mind of its own. The bug, it seems, is just about the fastest thing on four wheels and is fairly dropping its transmission to give Jones a ride to fame and fortune. The glory road, however, is constantly being rerouted by a swishy villain (David Tomlinson), who is determined to seize the wondrous...
...outcome of all this is about as predictable as the benumbing succession of autopomorphic gags. Connoisseurs of camp may enjoy watching Tomlinson ranting at the Volkswagen, but The Love Bug is surely the first film in which the actors (Jones, Michele Lee, Buddy Hackett) are so meticulously insipid that a car can handily steal the show...
...company spent 14 months testing the market, and its researchers interviewed scores of Volkswagen owners. For a time, the planners considered importing great numbers of Ford-made cars from Britain or Germany instead of building them in North America. Executives discarded that idea in part because they figured that it might provoke Washington to erect import quotas or raise tariffs...
...Volkswagen executives figure-or at least hope-that the new U.S. small cars will not cut deeply into sales of imports but will take markets away from existing U.S. lower-priced models. To reduce their own chances of loss, some foreign producers will send bigger and fancier models to the U.S. Later this year, for example, VW will begin shipping its four-door Audi (U.S. price: around $4,000). Sweden's Saab will soon begin importing a new Maverick-sized car. "If Detroit can come into our market," says Stuart Perkins, head of Volkswagen of America...