Word: volkswagen
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...Volkswagen, manufactured in Sāo Paulo, has long been Brazil's most popular car, but the automaniacal middle class is already trading up. At this year's show, Volkswagen introduced a four-door 1600 model sedan that will sell for $3,733 v. $2,666 for "the beetle." Similarly, General Motors showed off the Opala, its first made-in-Brazil sedan, a cross between the U.S. Chevy Nova and the German Opel. Depending on the model, it will sell for $4,250 to $4.800-about twice as much as a similar car made in the U.S., where...
...anything completely different." Both cars, for example, have an airplane-type monocoque, or frameless chassis, to get maximum strength from minimum weight. Still, there are subtle yet important differences. While the Mark 6A weighed 1,520 Ibs., the new car weighs only 1,450 Ibs.-less than a Volkswagen. The weight-saving was mainly accomplished by completely eliminating the chassis behind the driver's seat; the car's Chevrolet engine (souped up to 650 h.p.) and gearbox carry the rear suspension system and are covered by a simple metal sheath...
...fascinated him as a boy. Called "What's Inside," it featured a cross section of a city street. Children entered through a sewer pipe, hunched past a maze of utility lines, climbed out through a manhole and examined the topside, with its parking meters, trolley tracks and working Volkswagen. Planned as a six-month exhibit, "What's Inside" was so popular that it ran for five years...
...that such a firm will be necessary in the 1970s if the European auto industry is to weather American competition. He therefore let it be known that if he could not strike a bar gain with Citroën he would look elsewhere-perhaps toward West Germany's Volkswagen. Such a combine might so overwhelm France's entire auto industry that it would crumble within a few years. Not even Charles de Gaulle is stubborn enough to want that...
...Washington but broke tradition by holding a press conference, with tour of his six top officers, to explain why the company had raised its '69 prices. This month he departed from tradition again by announcing plans for a small G.M. car (a foot longer than the West German Volkswagen) two years before it will be introduced. When G.M. opened its new 50-story Manhattan headquarters, Roche quipped that he had learned with "great relief" that the tower was only the twelfth tallest in town...