Word: volkswagen
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...million, Citroen is eager to hitch up with another auto manufacturer. Charles de Gaulle would like a purely French solution: perhaps a merger of the three major French carmakers, to be called Automobile de France. If that happens, Fiat may be sorely tempted to woo Germany's Volkswagen. Such a combine would dwarf anything that France could put together...
That also turned out to be a bad decision. The pickup was not being subtle now, and it repeatedly rammed the rear bumper of my car. I saw in the mirror that Confederate flags flew from each of two radio antennas. In a speedless Volkswagen, I could never run away. So I stopped...
...since last May, the dartboard pitch had real impact. To the Humphrey people, it seemed more like subliminal sabotage. DDB dutifully went back to its storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
...countdown came over an amplified telephone hookup beamed from Cleveland. "One minute before race time, gentlemen," said the starter. In Pasadena, Calif., the three-man team starting from California Institute of Technology climbed into their red-and-white Volkswagen bus, which sported a sign reading "Socket-to-me." Across the continent, in Cambridge, Mass., a two-man competing team slipped into their modified white Corvair. Said the starter: "Get ready to throw your switches." Then, with a hum rather than the usual roar, the Great Electric-Car Race...
...like driving an iceberg." Then, at Victorville, Calif., the car's engine idled at twice its normal r.p.m.s, blew up on its block, and had to be towed 130 miles to the Pasadena finish line. It got there a full 37 hours before Caltech's Volkswagen bus limped into Cambridge. But the Caltech team had made the trip with fewer penalties. As a result, the adjusted finishing time was 210 hours and 3 minutes for Cal tech, 210 hours and 30 minutes for M.I.T. An ordinary auto spouting its noxious fumes, of course, would have made the trip...