Word: volkswagen
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...Detroit is preparing to meet the challenge with a new group of cars even smaller than the original compacts. More than half of all imports are accounted for by West Germany's low-cost ($1,699) Volkswagen, whose continuing success suggests that the import phenomenon is attributable less to beauty than to size and price. With many foreign cars, of course, there is also the desire for prestige. Until now, the Big Three have been trying to fill the size and price specifications with their own foreign-built cars, notably Ford's English-made Cortina, Chrysler...
Farthest along in the development race is Ford, whose six-cylinder, 100-h.p. entry will resemble a sawed-off Mustang and have a semi-fastback roof-line that will make it sportier than the Volkswagen, Japan's Toyota, and other leading low-priced imports. The car is currently being test-run at the company's proving ground in suburban Dearborn. Code-named "the Delta," it is considerably longer (176 in. to 159 in.) than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon...
...years as President Kenyatta's private secretary before staking $17,000 in receipts from his 300-acre cattle, maize and sheep farm to start Kenya's first African-owned safari operation. Kairo's safaris, however, are not designed for big-game hunting. Equipped with five Volkswagen minibuses, he takes his clients to "meet the people in the villages and let them enjoy African dishes...
...feigned ignorance of the costs of goods, is easily mistaken for "real wealth." Lest you scoff, note the commoners around you who drop names with a straight face, the bar fly who mutters, "I never should have dropped Bauxite," and the man who, professing to enjoy driving his Volkswagen, laughs lightly at a streaking Lear Jet, shaking his head quizzically and mumbling "Nouveau riche." Which is to say, it works, and has been working for quite some time. Convincing people is only a matter of practice and skill...
...length, a small army of actors, makeup men, hairdressers, set designers, wardrobe people, technicians and directors head out to make their film, and act out the admen's fantasies. Perhaps they will alight in an ancient West German castle, which was the setting for a recent Volkswagen commercial. Maybe the cameraman will strap himself to the back of a speeding motorcycle or scoot around in an electric wheelchair to achieve new whirling, eye-catching effects...